What irks me

Every morning I watch the CBC with Heather Hiscox as I'm getting ready for the day. Every morning the CBC plays the exact same cycle of commercials. And every morning I find myself cringing when the 'Immunity FX' commercial plays, asking me: "Do you live healthy?" What gets me here is that live is a verb, which means that to be grammatically correct, it should be modified by an adverb, not an adjective. Thus, healthy should be healthily. Apparently this has become a trend in dumbed-down advertisements as researched in the magazine Mental Floss, which questioned whether we have witnessed the death of the adverb. As an English teacher and concerned member of the human race, this irks me.

And you know what else gets me? Plagiarism. Upon reading the Mental Floss article on the death of the adverb, I stumbled across a Boston Globe article on the same subject, written four years ago. I didn't see immediately that the magazine author had credited his newspaper counterpart for taking some of his words and using them verbatim. Upon a more careful reading, however, I saw that I had been mistaken. However, the brief interlude in which I mistakenly thought I had found a real-live version of plagiarism, outside of the microcosm of my classroom, I was both elated and incensed--elated because I had grand visions of busting this alleged plagiarist for being a complete phony in the writing world; incensed because I have dealt with plagiarism enough times to make me want to smack the culprit for wasting my time and insulting my intelligence. I take it very seriously--maybe a bit too seriously, as Lars pointed out as he mocked me in an exaggeratedly nerdy voice, finger wagging, "police, police, I have found an online plagiarist!"

Another so-called pet peeve of mine may, admittedly, seem absurd to some, but I will call it 'unintentional understatement'. Case in point: I have a mixed classic rock CD that I made years ago and have recently rediscovered. There is a ridiculously powerful, spine-tingling live version of Jimi Hendrix's Voodoo Child (Slight Return), known to many as his magnum opus. Upon finishing with his final glorious guitar riff, a British woman in the audience is heard shouting in her hackneyed English accent "Ohhh, that was reeeeeally niiii-ce!" WTF? Seriously? You just sat and listened to JIMI-EFFING-HENDRIX play and "really nice" is your most fitting description? I hate this woman. Every time I listen to this song in the car, I have to be careful to skip to the next song before I hear her idiotic and exaggeratedly mundane comment, which ends up coming across as more insulting than had she said nothing at all.

Relatedly, I saw an episode of the HBO show US of Tara recently, and upon seeing his love interest in a wedding gown (which she was wearing before she was left at the altar by another man, a cliche I am willing to overlook here) he told her she looked "pretty." A woman in a wedding gown does not want to hear that she looks "pretty." Beautiful, extraordinary, stunning, exquisite. Any of these would do. A woman will take pretty when she is going out the door to work, or as a description of her in a photograph--but not in a wedding gown. I'm not suggesting that the unintentional understater make a concerted effort to suddenly start exaggerating everything--that would also be annoying and come off as disingenuous--but a little more carefully planned feeling and articulation of one's statements would be appreciated.

That's all for now.